Gala Vallarta Newsletter

A recent article I wrote for Mexi-Go! was distributed through their newsletter about my recent trip to Puerto Vallarta hosted by the destination's marketing office:

Mexi-Go! was recently invited to cover the 27th edition of Gala Vallarta 2013, an international trade show for wholesalers, DMCs, airlines, and hotels. Riviera Nayarit and Puerto Vallarta invited the most important players in the industry to generate more business for both destinations. Primary Canadian tour operators and wholesalers were among the attendants this year, such as iTravel2000, Westjet Vacations, Sunwing Vacations, Transat Tours Canada, and Thomas Cook North America.

Canada remains a key market for both destinations which are looking to diversify their travel products in order to reach a wider audience. Leading Puerto Vallarta’s OCV we found a familiar face, Guillermo Ohem. Guillermo was once Regional Director for the Mexico Tourism Board in Canada. Since he moved from Toronto to Puerto Vallarta, Guillermo has worked on a marketing and promotional plan for Puerto Vallarta’s diverse products. Since Puerto Vallarta started getting ready for Tianguis Turistico 2012 until today, there have been major improvements in infrastructure and openings of resort properties. Some of the highlights Guillermo shared with us:

• Puerto Vallarta added 890 hotel rooms in 2012 for a total of 23,000


• Hotel options available in Puerto Vallarta range from special category, all-inclusive,boutique hotels to budget


• Puerto Vallarta's seawall or Malecon underwent a major redesign project making it a pedestrian oceanfront corridor featuring restaurants, night clubs, shopping, bars and galleries


• It is one of a few destinations in the world where the Convention Centre is 5 minutes away from the airport and 5 minutes away from an array of hotel options


• Puerto Vallarta has been promoted actively among the MTI industry


• There’s a brand new Playa Los Muertos Pier that has become the new must-visit attraction
 

Vallarta's new pier

 

It was great to hear Guillermo excited about Canadian tourism. Western Canada is the fastest growing Canadian market, and Alberta is leading the way followed by British Columbia. Through the years, Puerto Vallarta progressively became a leader among Mexican destinations for its Medical Tourism.

 Madeline Milne from Mexi-Go! with Rodrigo Esponda from Mexico Tourism Board

Guillermo Ohem

When it comes to medical tourism according to Guillermo, Vallarta has some key competitive advantages over other destinations such as new state-of-the-art hospitals, bilingual personnel, high standards in customer service, connectivity, and competitive prices. For many years travellers from the US have gone to Puerto Vallarta for medical treatments; Canadians are now catching up with cosmetic and dental procedures.

Vallarta has a Secret
While attending Gala Vallarta we were invited to stay at Secrets Vallarta Bay Resorts & Spas from AM Resorts. This property was opened in March last year just in time for Tianguis. Although I had the opportunity to visit other AM properties in Cancun and Riviera Maya, I was pleasantly surprised by the quality of service, the amenities and the fact that this property did not feel like a factory-run hotel. I thought service was personalized and efficient, public areas were never crowded, and the quality of the food was outstanding. Secrets is an adults only resort that shares its facilities with Now Amber Puerto Vallarta, where families are welcomed. Altogether they offer 668 rooms, 10 bars, 12 restaurants, and 3 pools. Unlimited luxury includes 5 a la carte restaurant options, 24 hour room service, numerous beach and pool activities, free local phone calls, Wi-Fi, an Apple and Android App to make free phone calls to Canada and the US, gratuities, theme nights, nature tours, and much more. Although room service menu is somewhat limited, restaurant options include Japanese, Mexican, seafood, grill, Italian, and French cuisine. Suites are decorated and furnished in modern style; they are oceanfront and roomy. Secrets and Now have an inviting and laid-back shared terrace with spectacular sunset views that turns into a rather mellow place-to-be for social nights. Unlimited drinks and live music set the tone. Secrets and Now are located 5 to 10 minutes away from downtown and 10 minutes from the airport. Guests have plenty of shopping, entertainment and dining options nearby, within walking distance. Secrets and Now work with all major Canadian TOs including Sunwing Vacations, Westjet Vacations, Air Canada Vacations, and Transat Holidays.

Old and New
During our visit we also had the opportunity to tour Velas Vallarta, Casa Velas Vallarta, and GarzaBlanca Preserve Resort & Spa; properties particularly popular among Mexican travelers. Velas Vallarta is located by Marina Vallarta. It is an all-inclusive property that has been around for over 20 years. The Hotel is well-kept but it certainly shows an older design and architectural style. This property is popular for weddings, meetings and conventions as it offers event space for up to 1,250 people. Casa Velas is located just minutes away from Velas Vallarta. It is a hacienda style property with only 80 luxury suites overlooking Marina Vallarta Golf Club. This property offers its guests exclusive access to a private Ocean Club. This is a luxury property popular among Mexican business and relaxed travellers. Garza Blanca Preserve Resort & Spa, on the other hand, is located by Mismaloya beach south of Puerto Vallarta. Its location makes it a more secluded property with private beach. This resort is listed in a Special Category and offers both all-inclusive and European plans. Suites include apartment-living amenities such as a full kitchen, dining room, and in-suite laundry. Lobby, suites, swimming pool and restaurants have a breathtaking view of Los Arcos islands. This is a perfect honeymoon and wedding option for a relaxed and secluded vacation. It is remarkable that in only two years they have hosted over 40 weddings.

Although most of their guests are from Mexico and the US they have plans to promote themselves in Canada.

What makes Puerto Vallarta special?
Puerto Vallarta has been able to keep its Mexican, town-like atmosphere through the years despite its popularity among international travellers. It is located in the state of Jalisco, on the footsteps of the Sierra Madre overlooking Banderas Bay, which is the biggest bay in Mexico and the second largest in the world. The Spaniards first made contact with native inhabitants in 1525 but it wasn’t until 1851 that the city was founded by Mexico's independent government with the name of Las Penas. Vallarta has welcomed visitors since the 60s. I think two key factors that make Puerto Vallarta special are the hospitality of its people with generations of experience in welcoming tourism, and some of the most magnificent sunsets in the world.

Vallarta by no means is a new destination but it has been able to reinvent itself without losing its personality and vitality as a livable city and tourist destination. We can’t wait to report what other news Puerto Vallarta will be announcing soon for you and your clients.